Perfect Plain Brewing Co.
Elevating Pensacola's Craft Beer SceneFall 2017 brought the opening of Perfect Plain Brewing Co. - and with it came a new standard for craft breweries in the Pensacola area. With incredible attention to detail in everything from the customer experience at the taproom to the quality of beer to the brand development, they have reinvigorated the local beer community.
The brand process included all touchpoints - from custom lettering in the logo to illustration to print materials and digital - all built around a story which weaves local historical nods with forward-thinking, fresh energy. The brief was open - we knew we wanted the handmade touch of lettering with the vibe that a larger beer community might bring. The result is something that is truly unique from any other craft brand in the local - or national - market.
This project included a full branding process, packaging, website and social skins - down to the details of stickers, coasters, menu design and more.
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