Are you still using clicks as your main KPI for your organic content? Have you noticed over the past year that, despite your best efforts, the clicks just aren’t clicking like they used to? In May 2024, Google officially launched its AI Overviews in the United States....
If you’re relying on a homepage pop-up to grow your email list, you’re not alone. Most ecommerce brands start there — offering 10% or 15% off in exchange for an email address. But here’s the catch: many visitors close that first pop-up before they’ve even read it. Not...
Key Takeaways Make sure your objectives are clear before starting your campaign. Identifying your target audience is key. Tweaking any digital advertising during your campaign is a great way to maximize effectiveness. Set a budget and stick to it to maximize return...
Information travels faster than ever in today’s hyper-connected world. Unfortunately, the speed at which information is moving applies to the good, the bad, and the ugly. As the saying goes, a lie can travel halfway around the world before the truth puts its shoes on....
In today’s digital landscape, having a strong social media presence is vital for any business. In fact, a 2024 study revealed that 83% of marketers credit social media with increased exposure for their business. However, many small business owners find it challenging...
Email marketing is way more dynamic than you think. It’s not just loading up a bunch of cold contacts and blasting them with 25% off deals. It’s a way to keep your customers engaged and informed with your brand. More specifically, it’s a useful tool to add to your...
