Why Business Owners Should Be Creating Social Media Content

Gone are the days of the “set it and forget it” approach to the agency-owner relationship. Social media trends are fleeting and often a distant memory if you hesitate to strike while the iron is hot. No one knows your business like you do, and you and your staff are the perpetual boots on the ground with iPhones at the ready. What’s that? You’re not good at creating content? We’re here to change that!

You’re already on your phone. Why not start filming?

This isn’t to say that carefully curated shoots with extensive shot lists are going the way of the dodo. It’s important for agencies to continue to support these strategic, produced content days to keep a bank of relevant and thought-out material.

But when the line cook on your food truck is throwing something on the grill, just take out your phone and starting creating content with a few videos. Own a small boutique? Ask your opening associate to do a quick video of what it’s like to open the shop. These small moments that have become mundane for you and your team can be turned into highly engaging and boost-worthy videos in the hands of a skilled social media team.

Find the content superstar on your team

As a business owner, your day can get lost in a hurry. We don’t blame you for not having the time to worry about making Instagram reels and TikTok videos. But people on your team might have the time, and you probably have more people itching to step up to the challenge than you think.

Start by simply asking if anyone on your staff has an interest in content creation for the business. You can even incentivize the request by turning it into a fun game that rewards the person with the best video of the month or even a small bump in pay for whoever accepts the extra responsibility. Many hands make light work, and engaging and challenging your team to jump into the fray can exasperate the amount of content your social media team has at its disposal when time is of the essence.

Lean on your agency for help

There are plenty of tricks of the trade when it comes to capturing great content on your phone. This is where partnering with an agency can make the difference. We know the angles, lighting, dos and don’ts, and everything in between. Reach out to your agency to schedule some on-site training so that you and your team can be better equipped and start thinking like true content creators.

If good content is the fuel, strategy is the GPS

A good agency will also be leading the charge on the strategy side, staying at the forefront of the latest trends and putting together content calendars that you can use to have a clear direction. These strategic strides include guiding you through the ever-evolving terrain that is content marketing. Your agency will be able to pinpoint exactly what is working, what isn’t working, and provide you with expert advice on how to pivot your content creation month to month.

And reporting is part of that strategy. Challenge your agency to show you the numbers and the data associated. A seamless blending of social media and classical marketing efforts should be the end goal, ensuring that all campaigns and messaging are well coordinated and driving business to your bottom line.

Pay to play still applies

Is one of you recent Instagram reels or TikToks taking off all the sudden? Throw some money behind it! For better or worse, social media still favors those who are willing to spend a little coin to reach their audiences. While a robust organic social content plan should always be the foundation of any great business account, you should be talking to your agency about coming up with a monthly paid strategy and budget to continue growing your following and exposing your content to as many people as possible.

If you take nothing away from this article, we’ll offer this as a final plea. Something is always better than nothing. Let today be the day when you try your hand at a new trend or one of those Instagram reels you’ve been hearing so much about. Most importantly, have fun with it!

Let Us Help

Partnering with an agency is a great way to boost your online presence and turn idle followers into engaged, paying customers. If you’re already creating content and ready take the next step, contact us today to find out more about how a partnership with HatchMark Studio can help you grow.

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