Practical Rebels Episode 27: Pam and Carlos Garcia: Building a Legacy Around Love and Leadership

Pam and Carlos Garcia own Salon San Carlos, an award-winning salon our hometown of Pensacola, Florida. Their journey from teenage sweethearts to successful entrepreneurs is a testament to the power of perseverance and family.

In this episode of Practical Rebels, we spoke to them about how they’ve built a thriving business while raising six kids, fostering a strong team culture, and making a positive impact on their community. You can listen by clicking the link below or tuning in on your favorite stream platforms.

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Zero Click Marketing: Optimize Your Content for Google AI

Are you still using clicks as your main KPI for your organic content? Have you noticed over the past year that, despite your best efforts, the clicks just aren’t clicking like they used to? In May 2024, Google officially launched its AI Overviews in the United States....

How to Grow Your Email List from Product Pages (Using Klaviyo Flyouts)

If you’re relying on a homepage pop-up to grow your email list, you’re not alone. Most ecommerce brands start there — offering 10% or 15% off in exchange for an email address. But here’s the catch: many visitors close that first pop-up before they’ve even read it. Not...

Practical Rebels Episode 35: Zero-click Marketing & Mastering Content Marketing in a Post-click Landscape

Zero-click Marketing Key Takeaways Over half of all Google searches in the US are solved without making a single click. Use bullet points, summaries, and FAQ’s in your written content to help rank in Google AI Overview. Content marketers should be focused less on...