Practical Rebels Episode 3: Building a Craft Beer Brand & Community with Brett Reid of ALGA Beer Co.


In our newest episode, we’re so excited to share our conversation with Brett Reid, co-owner of Alga Beer Company. Brett shares the story of how his background in the ad world, mixed with his love of brewing beer with his friends, has shaped one of the most popular breweries in Pensacola, Florida.

We discuss everything from building awareness around the brewery long before doors opened to what’s on the horizon for Brett and the rest of the Alga team. Plus, Brett and Ramsey geek about all things 80s (we promise, it’s relevant). You won’t want to miss this one!

How Do You Define Your Brand’s Target Audience?

How Do You Define Your Brand’s Target Audience?

What is a target audience? What are examples of target audiences? Once defined, how do you reach your target audience? At HatchMark Studio, we have a brand-first approach to marketing for all of our clients. That means that we’ve seen a lot of brand clients come...

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