Practical Rebels Episode 35: Zero-click Marketing & Mastering Content Marketing in a Post-click Landscape

Zero-click Marketing Key Takeaways

Over half of all Google searches in the US are solved without making a single click.
Use bullet points, summaries, and FAQ’s in your written content to help rank in Google AI Overview.
Content marketers should be focused less on clicks and more on optimizing content for AI.
Human-written content will always rank better than content that was written by AI. Only use AI as an enhancement, not a crutch.
Optimize old blog posts on your website by adding more bullet points and FAQ sections to enhance readability in Google AI Overview.

Zero-click marketing is a term that is permeating the content creation and marketing community more and more. Content marketing, once a straightforward game of crafting great, SEO-optimized content to drive clicks and traffic, has drastically changed. With the rollout of Google’s AI Overview, people aren’t clicking like they used to. In fact, over half of all Google searches now end without a single click, as users find answers directly in the overview section. So, what does this mean for content creators? It’s time to adapt your strategy and structure your content specifically for the zero-click landscape. In this episode of Practical Rebels, our team shares discusses zero-click marketing and essential tips and tricks to ensure your content ranks well in the age of AI.

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