Practical Rebels Episode 2: Choosing the Best Marketing Team Model For You

Freelancer, internal team, or agency? Every organization’s needs are different, and whether to bring in outside experts or build your own team is a question that every business faces. Our latest podcast episode dives into the benefits – and drawbacks – of each model.

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How Do You Define Your Brand’s Target Audience?

What is a target audience? What are examples of target audiences? Once defined, how do you reach your target audience? At HatchMark Studio, we have a brand-first approach to marketing for all of our clients. That means that we’ve seen a lot of brand clients come...

Practical Rebels Episode 16: The Birth of a Business Through Personal Struggle: The Fertility Resort with Bryant Liggett

It's said that necessity is the mother of invention, and we've seen no greater example of that than what Bryant (B.B.) Liggett has built with The Fertility Resort. With 15 years in the marketing world, B.B.'s experience spans food and beverage, beauty, healthcare, and...

Practical Rebels Episode 15: Empathy at Work: Felipe Muñoz on Cultivating Positivity and Compassion in the Modern Workplace

Stress and burnout in the workplace is an ongoing challenge for any business, especially during a phase of heavy growth. How do you balance the positive impacts of growth and expansion with team satisfaction, to develop a supportive, nurturing culture along the way?...