It’s award season…and ADDY time! Hannah Pennell of AAF joins us to talk about the big show taking place February 16th.
Learn more about what AAF does for the creative and marketing community as a whole. This includes everything from representing our region on a national level to supporting professional and student development, as well as being the voice for legislative change that supports and builds the creative industry across our state.
Are you still using clicks as your main KPI for your organic content? Have you noticed over the past year that, despite your best efforts, the clicks just aren’t clicking like they used to? In May 2024, Google officially launched its AI Overviews in the United States....
If you’re relying on a homepage pop-up to grow your email list, you’re not alone. Most ecommerce brands start there — offering 10% or 15% off in exchange for an email address. But here’s the catch: many visitors close that first pop-up before they’ve even read it. Not...
Zero-click Marketing Key Takeaways Over half of all Google searches in the US are solved without making a single click. Use bullet points, summaries, and FAQ’s in your written content to help rank in Google AI Overview. Content marketers should be focused less on...