From concessions to COVID to food trucks to…you’ll have to find out! This week’s episode of Practical Rebels features Stelios and Cristin, the power couple behind Greek’s Catering and Events. They sat down with us to share their secret sauce for building an expanding business empire that kept their marriage, family, and community at the center of everything. Even better, they’ve created a scalable, recognizable brand that has absolutely dominated the local food scene fueled by a shared passion for cooking and filling a much-needed niche in a competitive culinary market.
The Brand Iceberg Model Explained: What It Is and Why It Matters for Your Business
Most business owners think they understand their brand. But if you asked them to explain everything that goes into it, how far do you think they would get? It turns out, branding is more important than ever. Marketing leaders cited it as the number one priority for...
