The New Palafox

by Liz | Mar 13, 2026

Reimagining Palafox Street for What’s Next The Challenge How do you modernize one of Pensacola’s most iconic streets while keeping businesses visible, visitors informed, and the community engaged throughout construction? The Approach We approached The New Palafox as a...

Baldwin Alliance

by Somi Choi | Jan 26, 2026

Building a Brand as Bold as Baldwin County’s Future Rebranding The Baldwin County’s economic development organization The Challenge Baldwin County’s economic development organization needed a name and identity that people could rally around. “Baldwin County...

City of Pensacola

by Liz | Jan 14, 2026

A New Era for a City on the Rise Rebranding The City of Pensacola The Challenge How do you craft a new brand identity for a city with 465 years of history and more than 50,000 residents, all with their own story of what Pensacola means to them? Pensacola is deeply...

Craft Gourmet Bakery

by Liz | Nov 17, 2025

Branding & Website Refresh for Pensacola’s Beloved European-Style Bakery The Challenge How do you evolve a well-loved bakery’s brand to reflect a major expansion without losing the charm, community connection, and strong brand recognition that customers already...

Vista TechWerx

by Liz | Aug 8, 2025

Building a Bold Identity for a Leader in Federal Funding Strategy The Challenge How do you position a newly formed consultancy as a credible, compelling partner in one of the most complex and competitive spaces, federal funding? The Approach Start with what’s real: a...