The New Palafox
Reimagining Palafox Street for What’s Next The Challenge How do you modernize one of Pensacola’s most iconic streets while keeping businesses visible, visitors informed, and the community engaged throughout construction? The Approach We approached The New Palafox as a...
Baldwin Alliance
Building a Brand as Bold as Baldwin County’s Future Rebranding The Baldwin County’s economic development organization The Challenge Baldwin County’s economic development organization needed a name and identity that people could rally around. “Baldwin County...
City of Pensacola
A New Era for a City on the Rise Rebranding The City of Pensacola The Challenge How do you craft a new brand identity for a city with 465 years of history and more than 50,000 residents, all with their own story of what Pensacola means to them? Pensacola is deeply...